PUMA's Usian Bolt Event

PUMA commissioned Digiwaxx Media to coordinate and execute a week long radio and online promotion around the release of the exclusive Usain Bolt Collection. This promotion consisted of radio ad buys with on-air mentions as well as on-air giveaway contests. All of theses promotions lead to an in-store event at Foot Locker’s Flagship Store on 34th Street in NYC this past October 29th. The goal of the event was to drive consumer awareness of PUMA's Usain Bolt collection by creating a buzz via radio advertising and online mediums, driving traffic to the Foot Locker store on 34th street and generating sales of the collection.

Check out more pictures of the PUMA Usain Bolt event at:

http://www.sendspace.com/file/4zj3ut