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WATCH: @NelloLuchi – Come On feat. @BronzonMusic (Official Video) Dir. by @CelosBeats

Brooklyn MC @NelloLuchi’s latest visual “Come On” featuring Bronzon, premiering via HipHopSince1987. Directed by @CelosBeats, Nello takes you on tour of New York City, from her Bed-Stuy neighborhood to Times Square, and more. Produced by @BonafideBeatz20, The Al Green sampled “Come On,” is yet another impressive record, separating herself from female counterparts.

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@JColeNC – G.O.M.D. (Official Video)

Lightskinned Jermaine is in the house in this new video for his single G.O.M.D. directed by Lawrence Lamont.

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@jonathanhay Talks About The Ten Year Anniversary Of The Rise of @rihanna

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Exactly 10 years ago today on March 17, 2005, multi-platinum industry veteran Jonathan Hay first broke the news about 16-year-old Barbados singer Rihanna on MTV News. Rihanna’s rise to fame all started with a two sentence blur on MTV, with a brief mention of her debut single and her affiliation with Jay Z’s Def Jam record label, which she had recently signed to.

“I remember taking a demo of Pon de Replay that I got from Vada Nobles and playing it for Bruce in his studio in Ocala, Florida after he had just gotten home from recording with Jennifer Lopez,” Hay continued. “Swedien said that Pon de Replay could be a hit record.”

Hay’s first Rihanna pitch was turned down by virtually every media representative he reached out to, including Roger Friedman, an esteemed entertainment news journalist.

After that blur hit online, it gave Rihanna more credibility, so Hay used the phrase “As Seen on MTV” to leverage more press. He then created the controversial publicity stunt that has since been ranked in PopDust’s “Ten Greatest False Rumors in Pop History” and covered by such media as TheYBF, NecoleBitchie and Jawn Murray.

Over the past decade, Rihanna has sold over 150 million records worldwide, making her one of the best-selling artists of all time. “There have been mentions that I was the one who broke Rihanna‘s career, but that is completely overstating the facts.” Hay said. “It took a lot of people [to break Rihanna’s career], but most importantly, Rihanna is a natural star and the truth is that she just out worked everybody else. She deserves the credit for where she is today.”

“Around this same time ten years ago, I was in some of the sessions with Vada when he was working on Pon de Replay and the official remix with Elephant Man.” Hay continued, “Pon de Replay is timeless. Rihanna has grown a lot as an artist since then. Her first verse on FourFiveSeconds with Kanye West and Paul McCartney – that’s the best I’ve heard her sing. It’s raw and emotional. It connects.”

“Right now, being ten years later, I want to produce a song for Rihanna,” Hay said. “Ten years from now, I want to be writing about the song that I produced for Rihanna ten years earlier.”

Rihanna’s very first press release can still be seen here on a public message board with the date March 17th 2005 still in tact: http://rapmusic.com/threads/vada-nobles-jay-z-signing.869588/

#HISTORY

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WATCH: Dama Nilz (@damanilz) – Work Number

Brooklyn Hip-Hop Queen Dama Nilz, born Anelia Lomsky has cooked up some grade-A tracks and top-shelf lyricism in the official video for “Work Number”. Stemming from ‘Life experience, percussion heavy-trap beats play over a cinematic mafioso music video by Team Done Son.

With a number of appearances on Late Night with Jimmy Fallon and performing for the East Coast Warped Tour, the New York artist has set the new framework for Hip-Hop. Dama’s iconic tomboyish appearance and hard-core lyrical raps defines her as strong leading female who isn’t afraid of her strong voice and doing it in style. Despite her history of self-destructivity, Dama Nilz rises above the struggle and conquers as a fierce successful artist. Catch her performing all over SXSW in Austin, TX this year.

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Jovie (@whodafukisjovie) “Mass Appeal” (Video)

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Detroit native Jovie pays homage to GANGSTARR with his new video. “Mass Appeal” takes the classic Dj Premier instrumental and adds his own flair to it.

Check out the new video below. His The 24hr Project hits the streets soon

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Maryann (@Xtraordinaryann) ft Waka Flocka x A Trax “Side Busters” (Audio)

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Cali native Maryann has created her own lane musically and she’s thriving thanks to it. Her “bedroom trap” music will make you sure you shake your ass on the dance floor and behind closed doors.

Her latest single is a testament to that. “Side Buster” featuring Waka and A Trax is a definite banger.

Stream her new track below. Her new album, Bedroomtrap’n coming soon

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